What's Trending

The wild, wild world of videos, tweets, images, clips and posts

A glimpse into the painstaking work of meme chroniclers, and underworld of digital janitors

Imagine that your entire day at work consists of surfing the Net for trending memes.

For the uninitiated, a meme is an image or video, typically humorous in nature, that is copied and spreads like wild fire among Internet users, often with small variations to poke fun at a certain subject.

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A version of this article appeared in the print edition of The Sunday Times on June 17, 2018, with the headline 'The wild, wild world of videos, tweets, images, clips and posts'. Print Edition | Subscribe