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Lunch with Sumiko
The man behind the wonderful world of tokidoki and its more than 1,000 characters
The art of Simone Legno is a hybrid of Japanese cute culture and edgy punk rock. The Italian artist tells executive editor Sumiko Tan why his tokidoki creations are a diary of his life.
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Artist and creative director of tokidoki, Simone Legno, has drawn so many characters in the world of tokidoki that he estimates them to number about a thousand. He shares how he gets inspiration for his drawings.
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Italian artist Simone Legno is barely five minutes late for our lunch date, but he feels terrible about this.
His taxi had taken him to the wrong destination and had to reroute.
