The Lives They Live: Meet the music salesman who didn't think Madonna would be big

Mr Ronnie Loh, 71, used to be a sales manager for record labels including Warner Music and EMI.
Mr Ronnie Loh, 71, used to be a sales manager for record labels including Warner Music and EMI.PHOTO: GIN TAY FOR THE STRAITS TIMES

SINGAPORE - These days, pirated copies of music albums are called illegal downloads and they can be squeezed into a mobile phone.

Mr Ronnie Loh, 71, remembers it differently. In 1978, he was a sales manager with record label Warner Music and often accompanied police officers on raids that targeted the illicit business of producing and distributing pirated music cassettes.

Please or to continue reading the full article.

Get unlimited access to all stories at $0.99/month
  • Latest headlines and exclusive stories
  • In-depth analyses and award-winning multimedia content
  • Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*

*Terms and conditions apply.