The Lives They Live: Meet the music salesman who didn't think Madonna would be big

Mr Ronnie Loh, 71, used to be a sales manager for record labels including Warner Music and EMI.
Mr Ronnie Loh, 71, used to be a sales manager for record labels including Warner Music and EMI.PHOTO: GIN TAY FOR THE STRAITS TIMES

SINGAPORE - These days, pirated copies of music albums are called illegal downloads and they can be squeezed into a mobile phone.

Mr Ronnie Loh, 71, remembers it differently. In 1978, he was a sales manager with record label Warner Music and often accompanied police officers on raids that targeted the illicit business of producing and distributing pirated music cassettes.

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