For subscribers
The art of soft sell: Political leaders changing how they communicate with public
Advent of social media changing how leaders communicate policies to public
Sign up now: Get ST's newsletters delivered to your inbox
Adrian Lim, Linette Lai
Follow topic:
The topic was a serious, even controversial, one - the recently passed fake news law. The approach, however, was light-hearted and unorthodox, with Law and Home Affairs Minister K. Shanmugam appearing in online video interviews.
The reaction has been mixed. Some welcomed the effort to reach out and connect with new audiences and make the law more accessible. Critics, however, said they "cringed" at the unusual approach to explaining government policy.
