Super Nice says bus in fatal Malaysia crash operated by ex-partner; branding used without permission
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A bus which bore the brand and logo of Super Nice crashed on the North-South Expressway at around 3am on Oct 11.
PHOTO: BANGI FIRE AND RESCUE STATION
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SINGAPORE – The bus service in a fatal accident on a Malaysian expressway that killed one and injured 28 others, including five Singaporeans, early on Oct 11 was not operated by Super Nice, said the transport company, despite the vehicle being shown to bear the company’s name and logo.
The trip, which started in Boon Lay, Singapore, and was bound for Ipoh, was managed by the firm’s former business partner Express Senibudaya, said Mr Lee Cheng Seong, managing director of Super Nice Express.
“Super Nice is not involved in the ownership, operation or management of the bus or service in question,” he said.
Both Super Nice and Senibudaya are based in Penang, but Super Nice also has a private limited company registered in Singapore.
Super Nice’s statement was first reported by Singapore Chinese-language daily Lianhe Zaobao.
Fatal accident
The express bus which bore the brand and logo of Super Nice had crashed into a signpost
A 59-year-old Malaysian man who worked in the construction sector in Singapore died in the accident after suffering from severe head injuries.
Photos of the accident posted by the Bangi Fire and Rescue Department showed rescuers pulling people out of the windows of a bus with Super Nice branding, with some victims being placed on stretchers.
Four of the Singaporeans have been discharged from hospitals in Malaysia, while a fifth is receiving treatment at Ng Teng Fong General Hospital in Singapore.
Super Nice brand
Super Nice’s Mr Lee said Senibudaya has continued using the Super Nice name without consent or authorisation, despite Senibudaya unilaterally terminating their collaboration on Sept 9 over a commercial dispute.
He said his company has requested the authorities in Singapore to review the legality of Senibudaya’s ticketing and operational activities in the Republic.
“Although our company has no operational involvement with Senibudaya since Sept 9, 2025, we remain committed to assisting the authorities and ensuring transparency in this matter,” said Mr Lee, adding that Super Nice is deeply saddened by the accident in Malaysia.
Mr Lee said Super Nice believes only licensed and regulated operators should be permitted to provide passenger services.
“This is crucial to ensuring passenger safety, operational transparency and public trust,” he said.
The Straits Times has contacted Singapore’s Land Transport Authority for more information.
