SINGAPORE - Starbucks' pumpkin spice latte - the Seattle-based coffee chain's most popular seasonal beverage - is launching in Singapore for the first time on Wednesday (Sept 6).
"We are always on the lookout to introduce unique seasonal promotions to our customers, and this year, we are excited to introduce the Pumpkin Spice Latte (affectionately known as the PSL), one of our most popular seasonal beverages globally, to Singapore for the very first time," a spokesman for Starbucks Singapore told The Straits Times on Monday.
It will be sold at all Starbucks stores from Wednesday, with prices starting from $7.10 for a tall-sized beverage.
Starbucks Singapore had posted a gif of the drink on its Facebook page on Aug 30.
It wrote: "One week before I finally land in Singapore. The name's _um_kin S_ice L_tt_. #6Sept #CantWait".
The post drew more than 700 likes, 200 shares and 250 comments, with netizens responding excitedly to the announcement.
Irene Clarke wrote: "Finally! Been waiting for this for so many years!"
Desmond Tan wrote: "After my years of writing to Starbucks Singapore to bring this in!"
According to Starbucks' website, the drink was created in 2003 with a recipe that used pumpkin spice sauce with cinnamon, clove, nutmeg, espresso and steamed milk - and finished off with whipped cream and a dash of pumpkin pie topping.
It was first tested at 100 stores in Vancouver and Washington DC to a warm reception, before being rolled out across the United States.
The drink is a staple for American consumers and it is released for the fall season annually. It has gained a life of its own on the Internet, with comics and memes made around the beverage that portray it as the drink of choice for stereotypically "basic" women.
The latter is a pejorative term for people who are into mainstream products, trends or culture.