For subscribers

Lunch with Sumiko

Goodstuph: Turning a one-woman social marketing agency into one with 180 staff in 5 countries

From a one-woman social marketing agency in 2010, Goodstuph now has 180 employees in five countries. Pat Law and her co-founders tell executive editor Sumiko Tan how they keep their creative juices flowing.

Sign up now: Get ST's newsletters delivered to your inbox

Founder of social marketing agency, Pat Law, has no qualms letting her staff moonlight. They learn by doing something beyond work.

Follow topic:

It is not often – never before, actually – I get a “pretty please” attached to a request for an interview.

But here it is, in the e-mail: “Will you have lunch with us pretty please?”

See more on