ST Asia Report magazine wins top prizes at Inma Global Media Awards

Singapore Press Holdings was named Best in Asia/Pacific, Regional/Local Brands for the bi-monthly ST Asia Report magazine, which contains original and curated content on happenings in the region.
Singapore Press Holdings was named Best in Asia/Pacific, Regional/Local Brands for the bi-monthly ST Asia Report magazine, which contains original and curated content on happenings in the region.PHOTO: SPH

SINGAPORE - The Straits Times Asia Report, which curates some of the best analyses and features on the region from the ST Foreign Desk, bagged two top honours at the International News Media Association (INMA) Global Media Awards in New York on Friday (May 17).

Singapore Press Holdings (SPH), which publishes ST, also clinched two other prizes for print advertising and corporate innovation.

The bi-monthly ST Asia Report magazine was named Best New Print Product. The magazine, which will be produced monthly from next month, was also named Best in Asia/Pacific, Regional/Local Brands. 

Past editions have shed light on the Trump-Kim Summit, the start of Japan's Reiwa Era and last month's Indonesia elections, among other topics.

Mr Warren Fernandez, ST editor and editor-in-chief of Singapore Press Holdings' English/ Malay/Tamil Media Group said: "We are continuing to invest heavily in our network of overseas correspondents as this enables us to produce unique, insider, insights on Asia for our audience in Singapore and around the world."

"The ST Asia Report curates and showcases their best work. We are delighted that this new effort has been recognised," he added.

ST Asia Report editor Shefali Rekhi said that Asia is rising at a pace unseen before and the projections for the future are promising. But a period of growth has its complexities, power struggles and misunderstandings.

 

"ST has been covering the region for decades now and we want to showcase our efforts for a wider audience, to be able to improve their knowledge and understanding of this complex region, through ST Asia Report, ST Asian Insider and other initiatives," she said.

ST art editor Peter Williams, who oversees the design for Asia Report, said the Inma awards give a nod to a Gold-standard product, both in terms of content and design.

He said: "Asia Report is a solid read that brings together deep and well-articulated insights from across The Straits Times newsroom, and we should all be proud.”

In addition to the ST Asia Report, content from ST's network of overseas correspondents is also showcased in Asian Insider, a daily newsletter that covers developments across the region.

This year's INMA competition had 194 finalists from 664 entries. Participants hailed from 165 news media companies in 34 countries, and included newspapers, magazines, digital media, television and radio.

SPH won second prize for Best Execution of Print Advertising for its campaign to promote the Classifieds section.

The Colourful Cat Advertisement campaign featured a colouring ad with cats in different poses to encourage readers to adopt a cat through the Classifieds section.

SPH's chief marketing officer Ignatius Low said that the advertisement was well-received by readers.

"We're glad that our creative campaign has garnered this prestigious accolade," he added.

"Most people perceived Classified as a section to promote vehicles, property and tour advertisements but it is also a marketplace with a host of surprising finds such as garage sale, antiques, lost and found items, and even pet adoption."

The other prize was for a project that helped SPH transform amid challenges and disruptions in the media industry.

 

The 100-day Project Storm: An Innovation Journey, which was third for Best New Corporate Innovation Initiative, was launched in April last year. It encouraged staff to adopt new ways of working and introduce strategies and skills to improve SPH's innovation capabilities. Staff members worked in teams to come up with projects that were showcased on SPH Innovation Day on July 4 last year.

SPH head of media strategy and analytics Fiona Chan noted that there is tremendous appetite for innovation in SPH and "it was opportune for us to launch Project Storm to meet our colleagues' desire for transformation".

She said that SPH has since rolled out systematic innovative training and large-scale cross-functional projects involving hundreds of staff, to help them not just survive but thrive amid the disruption in the media industry.

"This award serves as motivation for us to continue to intensify our innovative initiatives to transform our media business, and we hope it will also inspire others in the same way," she added.

The Inma competition honours the top campaigns worldwide by news media companies to grow audience, revenue and brand.

The awards were presented at the closing dinner of the Inma World Congress of News Media at the Edison Ballroom in New York's Times Square.