SPH websites ranked among top choices of advertisers and marketers: Survey

The Business Times' website topped the Business & Finance category.
The Business Times' website topped the Business & Finance category.

SINGAPORE - Singapore Press Holdings' (SPH) websites are the preferred choices of advertisers and marketers, according to a recent survey by trade magazine Marketing.

The Business Times' website and sgCarMart topped the Business & Finance, and Cars categories respectively.

In the News category, The Straits Times' website came in second place and AsiaOne took third place.

  • Results of SPH and SPH Magazines’ websites at the Digital Media of the Year survey

    Business & Finance: The Business Times (#1)

    News: The Straits Times (#2); AsiaOne (#3)

    Cars: SgCarMart (#1); Torque (#3)

    Women: herworldPLUS (#1); Cleo (#2)

    Tech: Hardwarezone (#1)

    Men: Men's Health (#2)

    Luxury: The Peak Online (#2)

SPH Magazines websites herworldPLUS and HardwareZone came first in the Women and Tech categories respectively, while Men's Health and The Peak were ranked second in the Men and Luxury categories.

A total of 750 industry professionals, including decision makers and director-level marketers, participated in this survey.

Advertisers polled came from major banks, fast-moving consumer goods companies, property and construction, IT and telecommunications firms, as well as travel and tourism companies.

"We are pleased with the survey results as this is a solid representation of the advertisers' and clients' preferences and choices. SPH Digital will continue to innovate and lead in the digital space," said SPH's Head of Digital Division Julian Tan.

CEO of SPH Magazines Loh Yew Seng said: "We are committed to create quality and attractive content on our extensive online platforms. With our wide networks of women, men and luxury titles, we are able to offer compelling outreach for our advertisers and marketers."