SPH inks deal with Samsung to push digital frontiers

SPH chief executive Ng Yat Chung (second from left) and Samsung Electronics Singapore president Lee Jui Siang exchanging documents after signing a memorandum of understanding yesterday. With them are SPH deputy CEO Anthony Tan and Samsung Electronics
SPH chief executive Ng Yat Chung (second from left) and Samsung Electronics Singapore president Lee Jui Siang exchanging documents after signing a memorandum of understanding yesterday. With them are SPH deputy CEO Anthony Tan and Samsung Electronics Singapore's head of public relations and corporate marketing Esther Low.ST PHOTO: KEVIN LIM

Samsung smartphones, tablets and television sets will come with The Straits Times and SPH radio apps already installed, making it easier for customers to get their news and music fix.

Under a new wide-ranging agreement, users of Samsung's products can also enjoy trial subscriptions to media content from Singapore Press Holdings (SPH), while the media firm is looking to adopt the Samsung Pay mobile wallet on its platforms.

The two-year memorandum of understanding was signed by SPH chief executive Ng Yat Chung and Samsung Electronics Singapore president Lee Jui Siang at the SPH News Centre in Toa Payoh yesterday.

It aims to "work on innovative technologies and marketing campaigns that will benefit both SPH and Samsung's customers", said a statement, adding that the two companies have agreed to pre-load suitable SPH media products on Samsung devices.

Calling it a "strategic partnership", Mr Lee said: "With SPH businesses beyond press and property, I think there is a lot of synergy that both Samsung and SPH can derive just from the wide-ranging businesses that we are both participating in."

He added that Samsung has enjoyed a strong collaboration with SPH prior to the agreement.

Mr Ng said: "Our partnership with Samsung aims to push digital frontiers to explore new innovations and technologies that will transform how our customers work, live and play in today's interconnected world."

Both companies will explore cross-selling each other's products to their respective customers, with plans to work together on corporate social responsibility projects.

Another possible area of col-laboration is on new technologies such as virtual technologies to engage millennials.

SPH will also support Samsung by using its media solutions and data analytics capabilities to engage with customers.

SPH deputy chief executive Anthony Tan, who witnessed the signing, said that with many people consuming content on their smartphones and tablets, SPH needs "to move into an age of partnerships" to think of creative ways to engage consumers.

"Samsung is a technology leader in the world, and we really want to make use of their products to reach a bigger audience," he added.

A version of this article appeared in the print edition of The Straits Times on January 26, 2018, with the headline 'SPH inks deal with Samsung to push digital frontiers'. Print Edition | Subscribe