Media organisation Singapore Press Holdings (SPH) launched a new creative and content marketing unit called Sweet yesterday which will strengthen its work with agencies and clients.
The move brings together its content marketing teams - SPH Content Lab, Brand New Media, CreativeLAB and THINK Inc - to create a business unit that will deliver solutions in areas such as content, branding, events and advertising campaigns.
"It meets an increasing demand among clients for integrated storytelling across a range of multimedia formats," SPH said in a statement, adding that demand has been growing steadily in the past two years.
Sweet will draw on the company's resources, deep consumer insights and access to audiences across different platforms.
The team, which includes strategists, creators, writers and designers, will be led by Mr Damien Bray, 54, who was the chief executive of SPH subsidiary Brand New Media Asia.
"This is an exciting time as we bring together the combined talents and experience from Brand New Media, SPH Content Lab and CreativeLAB, as well as THINK Inc, to add value and support to clients, as well as complement and partner with the capabilities of their agencies," said Mr Bray, who has 25 years of experience in operating marketing service agencies.
He added: "We will also be introducing additional resources to help drive client ROI (return on investment) as well as expand the creative possibilities in areas such as immersive media and brand films."
The Sweet leadership team also consists of Mr Tommy Lim, head of creative; Ms Serene Goh, head of editorial content; Mr Ken Jalleh Jr, head of visual content; Mr Jonathan Ng, head of video content; and Mr Vim Shanmugam, head of TV and film production.
SPH chief marketing officer Ignatius Low said: "With Sweet, we are able to maximise our considerable pool of resources in the creative and content marketing areas, ensuring that we give the best possible experience and outcomes to our clients."
Besides its core business in publishing newspapers, magazines and books in print and digital editions, SPH also has businesses in the property, aged care and events sectors.