Soundproof meeting pods, hologram figures at exhibition

ARHT Media general manager Lincoln Cheung beside a hologram projection of himself. The firm's hologram technology allows speakers and performers to be projected from a distant place using a transparent screen, so that they can engage and interact wit
ARHT Media general manager Lincoln Cheung beside a hologram projection of himself. The firm's hologram technology allows speakers and performers to be projected from a distant place using a transparent screen, so that they can engage and interact with the audience as if they are there in the flesh.ST PHOTO: ALVIN HO

When two interns working in a company in Finland told their boss he was speaking too loudly on his phone while they were coding, he told them to make him a phone booth.

They invented a soundproof meeting pod instead to complement open-plan offices. They also started Framery Acoustics in 2010, which has sold over 11,000 pods to more than 60 countries.

The company is one of over 300 exhibitors taking part in a unique three-in-one exhibition showcasing innovative products, held at the Sands Expo Convention Centre. The exhibition started yesterday and ends tomorrow.

The event is organised by BizLink Exhibition Services, a subsidiary of Sphere Exhibits, the events and exhibition arm of Singapore Press Holdings (SPH). The exhibition, comprising Singapore Gifts & Premiums Fair (SGPFair), PrintPack+Sign (PP+S) and Office Expo Asia (OEA), features exhibitors from 14 countries.

SGPFair showcases environmentally friendly products like sustainable bags and clothing, and virtual reality viewers.

Among other things, PP+S features 3D printing, packaging materials, and other new printing-and packaging-related technologies.

REVOLUTIONARY

(With the technology), people no longer have to fly... This invention will revolutionise how people interact.

MR LINCOLN CHEUNG, ARHT Media's general manager, on the Canadian firm's hologram technology.

OEA's exhibitors demonstrate ways to nurture creativity and comfort in the workplace. One of the exhibitors is Framery Acoustics.

Mr Tuukka Oksala, the firm's sales manager for South-east Asia, said open spaces facilitate easier communication between workers, but reduce privacy and introduce noises and distractions.

The soundproof meeting pods were developed by founders Samu Hallfors and Vesa-Matti Marjamaki, who used recycled materials for the pod's interior of felt and acoustic foam.

The pods can be relocated to any part of the office.

A one-person pod costs $14,000, while a bigger one, which can fit four people, costs $29,000.

Another exhibitor is Canadian firm ARHT Media, which is showcasing its hologram technology developed for about C$9 million (S$9.3 million).

It allows speakers and performers to be projected from a distant place using a transparent screen, so that they can engage and interact with the audience as if they are there in the flesh.

The firm's general manager Lincoln Cheung said that with the technology, "people no longer have to fly". He added: "This invention will revolutionise how people interact."

Mr Chua Wee Phong, executive director of BizLink Exhibition Services, said that millennials have created shifts in the overall buying behaviour of people.

"This results in a demand for unique and yet durable products and services, that are environmentally friendly and meet business and branding needs," said Mr Chua, who is also SPH's executive vice-president of circulation.

A version of this article appeared in the print edition of The Straits Times on July 19, 2018, with the headline 'Soundproof meeting pods, hologram figures at exhibition'. Print Edition | Subscribe