SINGAPORE - Singapore Post will release a limited-edition Hello Kitty MyStamp set on Saturday (Oct 29) to celebrate 50 years of diplomatic relations between Singapore and Japan, according to a press release on Thursday.
The celebrations are also known as SJ50.
The collection is limited to a print run of 3,000. Each set consists of two MyStamp sheets set in a hardcover folder, two postcards and a paper bag which features the special SJ50 version of Japan's iconic Hello Kitty in a pink kimono and a background motif made up each country's national flower - Singapore's Vanda Miss Joaqium and Japan's Sakura.
The set has been designed as a travelogue of Hello Kitty's travels in Japan and Singapore, in which she meets Singapore's SJ50 mascot, Doritan, a boy wearing spiky durian-like headgear and a red jumpsuit emblazoned with an image of the Merlion.
The Hello Kitty MyStamp set will be launched at the SJ50 Matsuri event held at the Ngee Ann City Civic Plaza courtyard on Saturday and Sunday.
The festival is the biggest event in the year-long SJ50 celebrations and will showcase Japanese traditional culture, pop culture, tourism and produce.
The commemorative issue is priced at $21.80, which includes six stamps, each with a face value of $1.10, over a single MyStamp sheet.
Besides the SingPost booth at the SJ50 Matsuri event, the Hello Kitty MyStamp set will be available for sale at all post offices, the Singapore Philatelic Museum and online at www.stampdelight.com.