SINGAPORE - Artists, bloggers, entrepreneurs and even a member of parliament have dressed up in the uniforms of their alma maters for a social media campaign to raise funds for needy students.
Organiser OrangeAid said it will donate $1 for every old school photo posted. The community development arm of insurer NTUC Income assists underprivileged children and youth.
"Join us by posting an old school photo of yourself in uniform and tag three friends to do the same. For every photo post, Income will donate $1 to the cause," said NTUC Income on its Facebook page this week.
To encourage participants, it posted current photos of personalities in the uniforms of their old schools.
Actress Rebecca Lim, demure in a CHIJ St Nicholas Girls' School uniform, is one of the personalities featured.
Then there's MP Tin Pei Ling, who dons a yellow and turquoise Crescent Girls' School uniform.
"I did this. You can do so too!" she wrote on her Facebook page on Wednesday (Sept 21).
Blogger Lee Kin Mun, aka Mr Brown, in the white and navy of Anglo-Chinese School, is a supporter too.
Hawker Ng Yeow Kiat may not be a household name, but the stall he runs - Hill Street Fried Kway Teow - should be familiar to Singaporeans.
The alumnus of Manjusri Secondary School stands at attention in a photo taken at his stall.
Musicians Jack and Rai, marathoner Mok Ying Ren and photographer Aik Beng Chia are among a dozen or so people who featured in the campaign.