Racial harmony or racial stereotyping? Ad causes a stir

The ad on epaysg.com featured Mediacorp actor Dennis Chew as four characters.
The ad on epaysg.com featured Mediacorp actor Dennis Chew as four characters.PHOTO: DENNISZHOUCHONGQING / INSTAGRAM

Broadcaster Mediacorp's celebrity management wing has apologised for an advertisement that showed an ethnic Chinese actor portraying characters such as a woman in a tudung and a man with visibly darker skin.

The ad on epaysg.com, an e-payments website, featured Mediacorp actor and DJ Dennis Chew as four characters - apparently a Chinese man and woman, a Malay woman in a tudung, and, with his skin darkened, an Indian man. The Indian character also appeared on the website's FAQ section. Chew has worn drag in the past as his popular Auntie Lucy character from local TV.

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A version of this article appeared in the print edition of The Sunday Times on July 28, 2019, with the headline 'Racial harmony or racial stereotyping? Ad causes a stir'. Subscribe