SINGAPORE - Online shopping firm Qoo10 has warned customers about a scam e-mail sent under its name, which asks respondents to take a survey and promises rewards, but aims actually to collect personal data such as credit card information.

It has reported the incident to the police, and there is no known victim so far, a Qoo10 spokesman said on Thursday (June 21) in response to Straits Times queries.

She said the company received enquiries from customers about the e-mail and immediately investigated. It sent e-mails on Tuesday to warn its customers.

"We advised them not to click the link or open the attachment in the e-mail and clarified that Qoo10 will not ask for their personal information or credit card details in unsolicited messages. We also reassured our customers that their personal information is stored safely with Qoo10," said the spokesman.

Qoo10 said its IT security team alerted the relevant agency to shut down the phishing site, which is no longer available now.

Cyber scams are becoming increasingly common in today's technology-reliant world and Qoo10 has preventive measures to protect customers, added the spokesman.

She said: "In the event of potential scams, we have a strict IT protocol in place to react immediately by publishing notices on our web page and sending out e-mails to our customers within the shortest period to prevent unfortunate individuals from suffering any losses."

This incident is part of a growing trend in e-mail scams. ST had previously reported that e-mail impersonation scams hit a record 328 cases in 2017 - the highest in three years.

Other online scams this year include a fraudulent e-mail purportedly sent by Singapore Airlines to ask respondents to participate in customer satisfaction surveys.