Pose as a criminal: Singapore Police Force's social media campaign competition

SINGAPORE - Would you re-enact a crime to win a digital photo frame? What a poser.

In the Singapore Police Force's latest social media contest, that's what those who choose to take part are asked to do.

The promotional blurb for the "Be the Poser in the Poster" contest on Facebook said: "Seen our poster in your neighbourhood? Get creative! Re-enact any National Crime Prevention Council (Singapore) crime prevention poster and stand a chance to win a digital photo frame!"

Participants are directed to digital versions of the crime prevention posters, which include depictions of a shoplifter, a woman being robbed at knifepoint, a man reaching for a woman's buttocks, and the back of a handcuffed man, who was apparently arrested for rioting.

It was put up on Facebook on April 1, and the closing date was April 8.

Netizens questioned if the campaign was in good taste after it was highlighted by media and marketing website Mumbrella.

chuimin@sph.com.sg

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