The demand for vitamins and supplements in Singapore has risen as people turn to these products for a healthier lifestyle.

Last year, consumers here spent US$374.4 million (S$490 million) on vitamins and supplements, said market research firm Euromonitor.

This is US$30 million more than in 2012, when US$344 million in sales was recorded.

Pharmacy chains say that popular products include probiotics for the gut, fish oil and co-enzyme Q10. Some have also added more supplement brands to the shelves in response to the uptrend.

Experts say there is generally no harm in taking supplements and healthy people do not need to consult a doctor before taking them.

However, some types of supplements may interact adversely with medication.

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