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Sensory play: Rise in demand for fun, messy child-led activities

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Demand for sensory play activities has risen, with new sensory play-focused businesses like Little Blue Chair popping up in recent years.

Demand for sensory play activities has risen, with new sensory play-focused businesses like Little Blue Chair popping up in recent years.

ST PHOTO: LIM YAOHUI

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SINGAPORE – Whether it is toddlers pouring sand created from cereal or pre-schoolers scooping pretend frogspawn made from chia seeds, sensory play is having a moment.

Programmes focused on sensory play, or activities that engage a child’s senses, are seeing a boom in demand, with several new businesses setting up in recent years.

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