Mum on a mission: The supermum behind Welovesupermom

SPH Brightcove Video
Entrepreneur and mother Joan Ong started welovesupermom in 2013, a community for parents and expecting mothers that includes an online marketplace.
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SINGAPORE - Ms Joan Ong had a high flying career as managing director of an international conference company, but she gave it up to raise her son nine years ago.

As a kid, she had been left in the care of nannies as her parents were busy running their own businesses. "I didn't want to give my child that childhood," says the 42-year-old, who had to travel frequently for her job.

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