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For parents, by parents: Her babysitting app helps stressed parents take a break

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Ms Amanda Ong, founder of the Aunty babysitting app, with her husband Randy Cheung and children Andrew and Claire.

ST PHOTO: ALPHONSUS CHERN

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SINGAPORE - Why would anyone use a babysitting app in Singapore? When Ms Amanda Ong, 30, created the Aunty app late last year, this was the most common reaction she received.
"A lot of people told me there wasn't a market for this. Everybody has helpers, everybody has grandparents," she says.
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