For parents, by parents: Her babysitting app helps stressed parents take a break

Ms Amanda Ong, founder of the Aunty babysitting app, with her husband Randy Cheung and children Andrew and Claire. ST PHOTO: ALPHONSUS CHERN
New: Gift this subscriber-only story to your friends and family

SINGAPORE - Why would anyone use a babysitting app in Singapore? When Ms Amanda Ong, 30, created the Aunty app late last year, this was the most common reaction she received.

"A lot of people told me there wasn't a market for this. Everybody has helpers, everybody has grandparents," she says.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's WhatsApp Channel and get the latest news and must-reads.