My Turf

Once-notorious Tai Seng now an Instagram project

Mr Jimmy Mah runs Jie Bakery and Confectionery, in Upper Paya Lebar Road. The team behind simitaiseng describes his colourful bread thus: "This nostalgic loaf, that is paired perfectly with ice cream, is one of Jie Bakery's top sellers. It makes you
The four behind project simitaiseng are (from left) Mr Clifford Lee, 26, Mr Pang Xue Qiang, 26, Mr Justin Kor, 26, and Mr Prabhu Silvam, 28. Since March, they have been working their way around the estate during their lunch hour to document the neighbourhood they work in. The team has profiled barbers and bakers, a ban mian seller, a muay thai fighter and secondhand goods dealer Hock Siong & Co.ST PHOTO: CHONG JUN LIANG

My Turf is a fortnightly series that aims to share untold stories of our neighbourhoods. In this instalment, we take a look at a group of writers exploring the light industrial estate of Tai Seng which they work in.

Pedestrians passing by Yun Chee Building in MacPherson Road may get a whiff of the familiar scent of Axe Brand Universal Oil.

Inside the building, the world-famous oil, known among other things for its pain-relieving properties, is being bottled.


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A version of this article appeared in the print edition of The Straits Times on September 26, 2018, with the headline 'Once-notorious Tai Seng now an Instagram project'. Print Edition | Subscribe