SINGAPORE - New financial advisory firm MoneyOwl, as its name suggests, wants to help Singaporeans make wise financial decisions that include integrating schemes such as the Central Provident Fund (CPF).

Through its fully salaried client advisers, MoneyOwl aims to help customers manage their expenditure, debt and savings; protect their plans using inexpensive health and term insurance; and invest for the future using low-cost funds that are not calibrated to market timing. Noting how most financial advisers tend to omit the CPF component in their planning because it does not attract any commission or trailer fee, Ms Chuin Ting Weber, its chief executive and chief investment officer, said: "MoneyOwl will fill this gap."