Netizens outraged by 'ivory store' in Singapore

But online site is part of World Wide Fund for Nature drive to raise awareness of ivory trade

Prices on Ivory Lane Singapore's Facebook page ranged from $160 for a pair of earrings to $800 for a necklace.
Prices on Ivory Lane Singapore's Facebook page ranged from $160 for a pair of earrings to $800 for a necklace.PHOTO: IVORY LANE SINGAPORE/FACEBOOK

A Singapore online store which claimed to sell "vintage" ivory has drawn outrage from hundreds online, but it has turned out to be part of a World Wide Fund for Nature (WWF) Singapore campaign to raise awareness of the ivory trade.

Ivory Lane Singapore, which launched on Facebook on Tuesday last week, supposedly sold accessories made from elephant ivory. It included professionally shot videos and photographs of models wearing the accessories. Prices ranged from $160 for a pair of earrings to $800 for a necklace.

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A version of this article appeared in the print edition of The Straits Times on August 08, 2018, with the headline 'Netizens outraged by 'ivory store' in Singapore'. Subscribe