A Singapore online store which claimed to sell "vintage" ivory has drawn outrage from hundreds online, but it has turned out to be part of a World Wide Fund for Nature (WWF) Singapore campaign to raise awareness of the ivory trade.
Ivory Lane Singapore, which launched on Facebook on Tuesday last week, supposedly sold accessories made from elephant ivory. It included professionally shot videos and photographs of models wearing the accessories. Prices ranged from $160 for a pair of earrings to $800 for a necklace.
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