More than 1,600 HDB lifts, lift lobbies to get video information screens

(From left) MPs Yee Chia Hsing, Amy Khor, Gan Kim Yong, Zaqy Mohamad and Low Yen Ling taking a look at one of the LED screens that was installed to improve communications with residents in the area.
(From left) MPs Yee Chia Hsing, Amy Khor, Gan Kim Yong, Zaqy Mohamad and Low Yen Ling taking a look at one of the LED screens that was installed to improve communications with residents in the area.PHOTO: LIANHE ZAOBAO

SINGAPORE - Chua Chu Kang Town Council is installing video screens in more than 1,600 HDB lifts and lift lobbies in a bid to improve communication with residents in the area.

The LED screens will have a rolling display of video and static footage offering information such as progress on upgrading works, local events, weekly news headlines from The Straits Times, and emergency alerts.

Announcements could include dengue outbreak, water supply outages if the need arises.

Content will come from the council along with government agencies, local merchant associations and community organisations.

Less than 30 per cent of it will be advertising, in line with official guidelines.

More than 200 panels have been installed since last December and 1,633 lifts and lift lobbies in Chua Chu Kang GRC and Hong Kah North SMC will have them by June.

"Traditional notice boards are hard to physically update and cluttered with notices," said Chua Chu Kang town council chairman Low Yen Ling on Sunday (Feb 17). "This is the first large-scale installation of LED informational screens in HDB lifts and lift lobbies."

Chua Chu Kang Town Council manages more than 70,000 HDB residential and commercial units.

The project, which was done in partnership with Singapore Press Holdings, was announced on Sunday.

At the project launch yesterday were Health Minister Gan Kim Yong; Senior Parliamentary Secretary Low Yen Ling from the Ministry of Education and Ministry of Manpower; Minister of State Zaqy Mohamad from the Ministry of National Development and Ministry of Manpower; and Member of Parliament Yee Chia Hsing.

Senior Minister of State for the Environment and Water Resources Amy Khor from Hong Kah North SMC was also rpesent,