mrbrown, DJ Kimberly Wang among influencers tapped to promote government schemes

Local blogger mrbrown (left) has partnered SkillsFuture Singapore to produce a video in which he introduces SkillsFuture initiatives for working adults, while deejay Kimberly Wang was among six people featured in an escape room challenge video sponso
Local blogger mrbrown (left) has partnered SkillsFuture Singapore to produce a video in which he introduces SkillsFuture initiatives for working adults, while deejay Kimberly Wang was among six people featured in an escape room challenge video sponsored by the Ministry of Culture, Community and Youth.PHOTOS: SKILLSFUTURE SINGAPORE/ YOUTUBE, MCCY/YOUTUBE
Local blogger mrbrown has partnered SkillsFuture Singapore to produce a video in which he introduces SkillsFuture initiatives for working adults.
Local blogger mrbrown has partnered SkillsFuture Singapore to produce a video in which he introduces SkillsFuture initiatives for working adults.PHOTO: SKILLSFUTURE SINGAPORE/ YOUTUBE

Mindef, tourism board among agencies that have engaged them

Local blogger Lee Kin Mun, better known as mrbrown, is known for his satirical take on sociopolitical issues such as ministerial salaries and the territorial disputes between Singapore and Malaysia.

Through videos featuring his alter ego Kim Huat, a Singlish-speaking loudmouth, he has also poked fun at micro-influencers hired by the Ministry of Finance (MOF) to raise awareness of Budget 2018, including one who erroneously called the ministry "Sg govt of finance".

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A version of this article appeared in the print edition of The Straits Times on April 08, 2019, with the headline 'More influencers tapped to promote govt schemes'. Print Edition | Subscribe