More heartland shops go cashless, refresh shopfronts and step up marketing to woo customers

Mr Yahya Balweel, a manager at Boon Lay Power Nasi Lemak, says the brand hopes to set up shop in Indonesia. ST PHOTO: NG SOR LUAN
Boon Lay Power Nasi Lemak introduced vending machines as part of its transformation. PHOTO: ST FILE
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SINGAPORE - A nasi lemak stall which started in a Boon Lay market more than 50 years ago has grown into a powerful brand with six physical outlets.

Boon Lay Power Nasi Lemak also set up a central kitchen in 2005, took its first online order around 2018, and placed a vending machine each at Hillion Mall in Bukit Panjang, NUS UTown in Clementi and International Plaza in Tanjong Pagar.

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