SINGAPORE - Mickey Mouse is going local, and can be seen at Raffles City dressed in ethnic clothing and holding satay sticks and plastic bags containing "kopi".
As part of the first Mickey Go Local campaign, 90 Mickey Mouse figurines were designed by celebrities such as JJ Lin and Nathan Hartono, as well as professionals across different industries.
President Halimah Yacob had a go too, unveiling her figurine, which dons a President's Challenge logo, at the media launch on Tuesday (July 31).
The personalities were invited to express what it means to be a Singaporean, and the Singaporean culture, on a 60cm-tall blank figurine.
The event is to mark Mickey turning 90, while paying homage to Singapore's rich heritage and culture.
The figurines will be on display from Wednesday (Aug 1) to Aug 29 at the mall, as part of its Arts in the City campaign.
In conjunction with the campaign, CapitaLand Hope Foundation (CHF) will be donating up to $300,000 to the President's Challenge 2018, including $10,000 for Madam Halimah's creation, and $2,000 each for the other 89 designs.
The public can also get involved. For every photo taken by the public with the figurines and uploaded to Instagram with hashtags #RCSArtsintheCityPC, #Mickey90, #MickeyGoLocal, #CapitaLand and #CHFPC, CHF will donate $10 per hashtag to the President's Challenge 2018.
Actor Li Nanxing's Mickey Mouse wears a towel over its neck, and is holding sticks of satay - made of sponge - and ketupat, a Malay traditional rice cake.
He told The Straits Times: "Singapore is a food paradise. I grew up eating these foods, and whenever friends from overseas come to Singapore, I would recommend them. The message we wish to share is a simple one - everyone bonds over food."
He said he spent three weeks designing the figurine, and travelled to Chinatown and Geylang Serai to find materials.
Local actress-host Eunice Olsen paid tribute to media crews with her figurine - a Mickey Mouse that carries a film camera in one hand and a plastic bag of "kopi" in the other.
"I've been in the media industry for 16 years, and I have worked with many crew members that don't receive the recognition they deserve. The (film) crew play an integral role in capturing the Singapore stories," she said.
Senior producer and presenter for Singapore Press Holdings (SPH) radio station Money FM 89.3, Mr Bernard Lim, designed a Merlion-inspired Mickey, with scales on its legs and a furry head.
Said Mr Lim: "People of all ages can identify with Mickey Mouse - it is a universal symbol of happiness and hope. I designed this to spread the Lion City brand to Mickey Mouse fans from all over, and also to be involved in this good cause."
Mr Amit Malhotra, country manager of The Walt Disney Company Singapore and Malaysia, said: "The campaign will engage fans of all ages in a locally relevant and fun manner, providing more ways for people to celebrate with their favourite Disney character."
CapitaLand, through CHF, also established a $2-million CapitaLand Silver Empowerment Fund with the aim of improving the quality of life for the vulnerable elderly through healthcare, deeper social integration and better living conditions.
It partnered Community Chest Singapore to identify, fund and volunteer in projects to support vulnerable seniors aged 60 and above over three years.
Said Madam Halimah: “Through the President’s Challenge, we are building a more caring and inclusive society, and CapitaLand has been a committed supporter of this goal.
"As Singapore’s population ages, it requires us to rethink how we can help the silver generation to remain healthy and happy as they live longer.”