Matching mentors and students - using dating tech

Firm taps psychometric data in providing personalised mentoring services for students

Crimson Education's chief executive Jamie Beaton was inspired to start his business by his experience growing up in Auckland, where "there was limited information or resources about overseas universities", so he wanted to make it less stressful and m
Crimson Education's chief executive Jamie Beaton was inspired to start his business by his experience growing up in Auckland, where "there was limited information or resources about overseas universities", so he wanted to make it less stressful and more convenient for students coming after him.ST PHOTO: ALPHONSUS CHERN

A company has taken the technology behind dating websites and used it for a different kind of matching -to match mentors and students for educational purposes.

Co-founded in 2013 by chief executive Jamie Beaton and chief operating officer Sharndre Kushor, both 23, Crimson Education provides personalised mentoring for students who want to get into the universities of their choice and have the ability to thrive in them.

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A version of this article appeared in the print edition of The Straits Times on June 19, 2018, with the headline 'Matching mentors and students - using dating tech'. Subscribe