Man behind growth of Axe Brand empire dies

Left: Axe Brand Universal Oil has become a household name. Right: Dr Leong Heng Keng practising his dance moves with his wife, Madam Lo Tia Yia, when the pair were in their 60s. The avid dancer had mastered 10 different dance forms with his wife, sai
Dr Leong Heng Keng, the eldest of five sons of Axe Brand Universal Oil founder Leung Yun Chee, died on Wednesday. The businessman was credited with, among other things, helping the Singapore company break into the Middle Eastern market in the 1970s.ST FILE PHOTO

Philanthropist and grassroots leader Leong Heng Keng dies of kidney failure at 89

Many know Dr Leong Heng Keng as a philanthropist and a shrewd businessman who built upon his father's Leung Kai Fook Medical Company, the Singapore firm behind the popular Axe Brand Universal Oil.

But away from the spotlight, he was just as accomplished in many of his hobbies, which included sports and dancing.

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A version of this article appeared in the print edition of The Straits Times on September 08, 2018, with the headline 'Man behind growth of Axe Brand empire dies'. Print Edition | Subscribe