Making business news easy on the ear

Money FM 89.3
Money FM 89.3DJ Desmond Wong, who will helm the Evening Drive Time show from 4pm to 8pm on weekdays, aims to let listeners "know that neither mathematics nor business-speak is anything to be intimidated by". ST PHOTO: YEN MENG JIIN

FM 89.3 DJs seek to engage listeners by helping to break down financial issues

If financial news with its hard-to-grasp terms and jargon turns you off, then tune in to SPH Radio's new business radio station - Money FM 89.3 - from Monday.

Its team of experienced DJs will help break it all down for the busy professional, be it personal finance matters, the hottest stocks or the bitcoin craze.

DJ Desmond Wong said the new station wants to engage general listeners with business news that relates to their "day-to-day needs and aspirational wants".

"My aim is to make it as friendly to them as possible and let them know that neither mathematics nor business-speak is anything to be intimidated by," said Mr Wong, who will helm Evening Drive Time from 4pm to 8pm on weekdays. The show will summarise the day's news and focus on trading activities around Asia and Europe as well as the New York Stock Exchange.

Mr Wong said he aims to help listeners understand, for example, the returns they can expect from putting their money in a savings or fixed deposit account versus using the money to trade in stocks.

The station's access to news content from its parent company, Singapore Press Holdings (SPH), will also give listeners a chance to catch up on stories they may have missed or overlooked.

Business news content from The Straits Times and The Business Times will be discussed in a conversational way, said DJ Ryan Huang, who will present the Morning Drive Time show together with fellow DJs Yasmin Jonkers and Elliott Danker.

CONVERSATIONAL STYLE

It will make listeners feel that they are part of the conversation rather than we are reading (the news) to them.

DJ RYAN HUANG, on presenting business news content on Money FM 89.3.

"It will make listeners feel that they are part of the conversation rather than we are reading (the news) to them," he said.

The show - from 6am to 10am on weekdays - will focus on the top business stories in Singapore and around the world, and also provide market updates.

Though not all the DJs have a financial background, the aim is to get "tried-and-tested media personalities to lead the programmes using content that would come from tried-and-tested business and finance journalists", said Ms Jonkers.

"Every morning, we sit for a very long time going through business stories, learning to break them down, learning the language," she said. "But definitely, the passion for wanting to be on this station is bigger than everything else, so we have been able to absorb it and enjoy it to its fullest."

A version of this article appeared in the print edition of The Straits Times on January 27, 2018, with the headline 'Making business news easy on the ear'. Print Edition | Subscribe