Major supermarkets to display unit prices from Sept, in pilot to help consumers

SINGAPORE – A pilot programme to help consumers in supermarkets better compare grocery prices across different brands and sizes will be implemented from Sept 1 to Dec 26.

More than 150 outlets of major operators FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant will display unit prices of selected household essential items such as rice, meat, seafood and formula milk powder.

For example, the prices of rice and formula milk powder may be displayed by the kilogram or 100g.

This is a collaboration between the supermarket chains, the Competition and Consumer Commission of Singapore (CCCS) and the Consumers Association of Singapore (Case). 

It “aims to enhance price transparency and help consumers make more informed purchasing decisions by enabling easier price comparisons across different product sizes and brands”, CCCS and Case said in a joint statement on Aug 27.

FairPrice, Sheng Siong and Prime Supermarket will pilot unit pricing from Sept 1 to Oct 26. Cold Storage and Giant will do so from Oct 31 to Dec 26.

During those periods, consumers at participating outlets may be approached by a market survey firm working with CCCS to provide feedback on how the display of unit prices can be refined to better meet their needs.

Case president Melvin Yong said countries like Britain and Australia have introduced unit pricing, while Case has been offering unit pricing for more than 6,000 items on its Price Kaki app since 2023 and has received positive feedback.

“With insights gained from this trial, I hope to see unit pricing adopted by all major retailers in Singapore, empowering consumers to shop confidently and making their dollars go further,” he said.

“This is particularly important for budget-conscious shoppers who seek value for money.”

For more information, visit

https://go.gov.sg/unitpricing