Major drink makers ready to manage ad ban, labelling changes for sugar-sweetened drinks

Some have reformulated drinks to cut sugar content, added low-or no-sugar options

A Coca-Cola spokesman said that it foresees "minimal impact on (its) portfolio". The company has spotlighted only two of its three products with the Healthier Choice Symbols - Coca-Cola No Sugar and Coca-Cola Stevia - in its advertising campaigns.
A Coca-Cola spokesman said that it foresees "minimal impact on (its) portfolio". The company has spotlighted only two of its three products with the Healthier Choice Symbols - Coca-Cola No Sugar and Coca-Cola Stevia - in its advertising campaigns.PHOTO: REUTERS

Major drink manufacturers said they are "well ahead of the curve" regarding the advertising ban and new labelling scheme for sugar-sweetened beverages announced by the Health Ministry yesterday.

The measures, which aim to reduce sugar intake from pre-packaged sugar-sweetened beverages, are part of Singapore's war on diabetes, Senior Minister of State for Health Edwin Tong said at the opening ceremony of the Singapore Health and Biomedical Congress 2019 at the Singapore Expo.

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A version of this article appeared in the print edition of The Straits Times on October 11, 2019, with the headline 'Major drink makers ready to manage ad ban, labelling changes'. Subscribe