SINGAPORE - Chinese morning daily Lianhe Zaobao has launched a new platform to better connect social media users to its editorial content.
Breaking, lifestyle and entertainment news will be made available to its readers through six channels on popular mobile text and voice messaging service WeChat.
They are ZBOLife, ZBOTravel, ZBOEducation, ZBOFood, ZBOFun and ZBOFinance.
Lianhe Zaobao editor Goh Sin Teck said in a statement: "WeChat is getting more popular and has garnered a following in Singapore. Through these channels which tap on the paper's established news resources, we hope to provide readers with more relevant and categorised lifestyle information.
"At the same time, they can also be shared conveniently on the various social media platforms."
How to subscribe to Lianhe Zaobao's WeChat Channels:
1. Download the "WeChat" application on your smartphone.
2. Open "WeChat" application
3. Within the application, search for the relevant channel that you would like to subscribe to. Press "Follow" to get free information daily.