Kiss92 is top English radio station - for the 4th time

Arnold Gay, resident newsreader on radio station Kiss 92.
Arnold Gay, resident newsreader on radio station Kiss 92. PHOTO: ST FILE

For the fourth time, SPH Radio's Kiss92 emerged as the English station with the largest share of listeners, according to the latest Nielsen radio survey released yesterday.

The share of listeners is a measure of radio market share that combines the total number of listeners and the length of time they tune into a station.

The three-year-old station also showed the strongest growth in cumulative listenership - the number of listeners has risen by 3 per cent to 645,000 since the last Nielsen survey in September last year.

Kiss92 plays popular songs from the early 1990s and 2000s, as well as current hits.

Mr Jamie Meldrum, senior programme director for Kiss92 and ONE FM 91.3, said: "We're a very young station, and we're very thankful for the support we've had from our fans over the past three years. It truly motivates us to do better."

SPH Radio's only Mandarin radio station - UFM100.3 - garnered 330,000 listeners. Its newest English radio station, ONE FM 91.3 - barely six months old at the time of the survey - racked up 243,000.

ONE FM 91.3 is also set to unveil the deejay line-up for its Breakfast Show at 8am on Monday. Targeted at males aged 30 or above, it plays songs by bands such as Bon Jovi, Guns N' Roses and Led Zeppelin.

"This set of results clearly shows the effort that the SPH Radio team has put in," said SPH Radio general manager Sim Hong Huat. He said the team owed the great showing to the fans and partners.

A version of this article appeared in the print edition of The Straits Times on July 03, 2015, with the headline 'Kiss92 is top English radio station - for the 4th time'. Print Edition | Subscribe