SINGAPORE - On Saturday (May 26) afternoon a convoy of 18 cars left the Singapore Press Holdings (SPH) News Centre, each bearing bright pink-and-purple flags and decals printed with Kiss92 and Samsung logos.
The motorcade's first stop was Clarke Quay. In the next four hours, until just after sunset, the convoy would make its way to three other iconic picturesque locations in Singapore: the National Gallery, Gardens by the Bay and Marina Barrage.
Leading the first Kiss92 x Samsung S9 After Dark Convoy were Kiss92 deejays Maddy Barber, Jason Johnson and Arnold Gay. Accompanying them were 18 Kiss listeners who, after being selected to join the convoy, won $150 in petrol vouchers, a $50 Cash Card, Samsung Goodies and a chance to test out the Samsung Galaxy S9's camera in a picture-taking competition.
At each stop, the participants were given 15 minutes to take the most creative photos they could of the landmarks. They had to post one from each location on their social media with the hashtags #samsungs9afterdark and #samsungs9kiss92.
The winning entry for each location will receive a Samsung S9+. The results, to be judged by Samsung, have yet to be released.
Mr Tay Li Chuan, 33, a manager who participated with his girlfriend, initially thought the 15-minute limit was restrictive, but quickly adapted to it. "It actually forces you to take whatever you see rather than try and create a photo," he said.
His favourite location was the National Gallery. "Marina Barrage and Gardens by the Bay are pretty standard, and it was raining. So between the indoor locations, (the National Gallery) has more variation, more places to snap a photo."
He said, however, that he would have liked the event better if the convoy had remained throughout the journey. Instead, he said, the participants drove to the locations at their own pace and only met up at the destination.
Still, the Note8 user, who just entered the contest for fun, enjoyed the afternoon and appreciated the "different flavours" of the locations as well as the S9 demonstration that helped non-Android users get up to scratch.
" Definitely one of the most fun events we've ever done!" exclaimed deejay Maddy Barber.
A variety of cheerful behind-the-scenes pictures and selfies posted on Facebook was testimony to that.
"It was excitement from beginning to end, and lots of wonderful pictures to show for," the deejay added.