Work/Life: Come, watch me bomb on my product launch
Learning from failures makes one smarter, but it is being shameless about flops that makes one god.
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The product is okay, but the marketing sucks. You start looking for something, someone, the dog, to blame.
PHOTO: PEXELS
SINGAPORE - You just did the biggest product launch in your career, and all quarters agree: It was an unmitigated flop.
The product is okay, but the marketing sucks. Ads look terrible, product benefits are vague and it is selling in all the wrong channels. The line is bleeding blood.
