IT Show draws 10% more visitors

Now in its 15th year, the four-day IT Show ended yesterday. Vendors noted that customers were willing to splash the cash this year, with many going for mid-range to high-end products.
Now in its 15th year, the four-day IT Show ended yesterday. Vendors noted that customers were willing to splash the cash this year, with many going for mid-range to high-end products.ST PHOTO: NEO XIAOBIN

Attendance at this year's IT Show was 10 per cent up on last year's event, with vendors such as Canon, HP, Asus, Sony and ViewQwest reporting strong sales.

Now in its 15th year, the four-day consumer electronics fair ended yesterday at the Suntec Singapore Convention and Exhibition Centre.

Aside from deals on electronic gadgets, the show also featured a trade-in programme, where visitors could exchange their used gadgets for cash vouchers.

There was also Gamex, a video games-focused pavilion where fans could try out new titles before their official release, and get hands-on time with the latest technology, such as the virtual reality headset HTC Vive.

Vendors noted that customers were willing to splash the cash this year, with many going for mid-range to high-end products.

Ms Lynn Goh, marketing manager at Asus Singapore, said customers at the show were veering towards its pricier laptops.

"We even sold a few of our premium liquid-cooled ROG GX700 gaming laptops that come with a $6,000-plus price tag," she added.

Internet service provider ViewQwest had more than 50 sign-ups for its premium 10Gbps plan, which costs $218 a month.

Mr Keith Loke, its head of sales and marketing, said: "A few of our customers told us they wanted the uber-fast 10Gbps line."

Mr Zayne Seah, technology editor-in-chief at Twenty First Tech, chose to wait for the IT Show to buy an Asus UX305 laptop, because of the "cheaper price and possible free gifts I could get".

The 20-year-old added: "...Some of the hottest products on the market could be found at the show for more than reasonable prices."

The Gamex pavilion hosted e-sports competitions, and displayed some of the latest, most powerful gaming hardware.

Sony Computer Entertainment Singapore set up a large booth, where fans could try out the hotly anticipated title Uncharted 4: A Thief's End, before its official release in May.

The annual show is organised by Singapore Press Holdings subsidiary Exhibits Inc. Mr Eric Ng, its head of marketing, said video gaming will be one of the main focal points of future shows. He said: "We will continue to expand and improve on the Gamex zone, as we see that gamers are one of the core groups of visitors to IT Show."

A version of this article appeared in the print edition of The Straits Times on March 14, 2016, with the headline 'IT Show draws 10% more visitors'. Print Edition | Subscribe