Lizard in fish skin fiasco: Irvins Salted Egg's reputation hit but not rotten, say experts

Ms Jane Holloway, 38, who lives in Bangkok, wrote a Facebook post last Saturday (Dec 29) about finding a dead lizard in her half-eaten packet of salted egg fish skin.
Ms Jane Holloway, 38, who lives in Bangkok, wrote a Facebook post last Saturday (Dec 29) about finding a dead lizard in her half-eaten packet of salted egg fish skin.PHOTO: FACEBOOK/JANE HOLLOWAY

SINGAPORE - While home-grown company Irvins Salted Egg's reputation has taken a hit following the incident where a lizard was found in one of its snacks, the brand's popularity is unlikely to crumble, said branding and marketing experts.

These professionals told The Straits Times on Thursday (Jan 3) that founder Irwin Gunawan's quick response and sincere apology were steps that will help soothe the damage done to its reputation.

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