Irvins Salted Egg's prompt apology may help brand, say experts

Some experts reckon founder Irvin Gunawan's apology - in the form of a statement posted on Irvins' Facebook and Instagram accounts on Wednesday - would help repair the damage done to the brand's reputation. The Irvins Salted Egg stall in VivoCity yes
The Irvins Salted Egg stall in VivoCity yesterday. Thai tourist and engineer Maneerat Thimasarn was not deterred by news that a customer in Bangkok had found a dead lizard in a packet of salted egg fish skin. He bought six packets of the snack from the VivoCity outlet.ST PHOTO: KEVIN LIM
Some experts reckon founder Irvin Gunawan's apology - in the form of a statement posted on Irvins' Facebook and Instagram accounts on Wednesday - would help repair the damage done to the brand's reputation. The Irvins Salted Egg stall in VivoCity yes
Some experts reckon founder Irvin Gunawan's apology - in the form of a statement posted on Irvins' Facebook and Instagram accounts on Wednesday - would help repair the damage done to the brand's reputation. PHOTO: IRVINS SALTED EGG/FACEBOOK
Customer Jane Holloway wrote in a Facebook post last Saturday that she found a dead lizard in her half-eaten salted egg fish skin packet.
Customer Jane Holloway wrote in a Facebook post last Saturday that she found a dead lizard in her half-eaten salted egg fish skin packet.PHOTOS: STOMP

Impact likely short term, snack maker must explain lizard fiasco to regain trust, they say

While home-grown company Irvins Salted Egg's reputation has taken a hit following the incident in which a lizard was found in one of its snacks, the brand's popularity is unlikely to crumble, said branding and marketing experts.

Ms Jane Holloway, 38, who lives in Bangkok, had written a Facebook post last Saturday on finding a dead lizard in her half-eaten salted egg fish skin packet. Her post made headlines worldwide, including in Newsweek and the Jakarta Post.

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A version of this article appeared in the print edition of The Straits Times on January 04, 2019, with the headline 'Irvins' prompt apology may help brand, say experts'. Print Edition | Subscribe