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Irvins Salted Egg's prompt apology may help brand, say experts
Impact likely short term, snack maker must explain lizard fiasco to regain trust, they say
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Ng Huiwen, Hariz Baharudin
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While home-grown company Irvins Salted Egg's reputation has taken a hit following the incident in which a lizard was found in one of its snacks, the brand's popularity is unlikely to crumble, said branding and marketing experts.
Ms Jane Holloway, 38, who lives in Bangkok, had written a Facebook post last Saturday on finding a dead lizard in her half-eaten salted egg fish skin packet. Her post made headlines worldwide, including in Newsweek and the Jakarta Post.
