SINGAPORE - The Great Singapore Sale (GSS) is back on Friday (June 8) with organisers looking to capitalise on the success of the mobile app which helped to boost sales last year.
Executive director of Singapore Retailers Association (SRA), Ms Rose Tong, said the GoSpree app "has proven to be successful" and has been enhanced further "to make it convenient and useful for consumers".
According to the Department of Statistics, retail sales excluding motor vehicles rose between 2 and 4 per cent between June and August last year compared with the corresponding period in 2016.
SRA president R. Dhinakaran attributed the success partly to GoSpree, which was downloaded over 34,000 times after its launch last year.
It allows shoppers to browse deals and offers in the form of "eCoupons", which can be downloaded directly from their smartphones for redemption at designated stores.
New features include a new look to improve user experience, data analytics which allow the SRA to push recommendations and personalised eCoupons to users and geofencing, which sees eCoupons offered by nearby participating merchants appear when users search for offers by location.
The updated app was launched on Friday at Robinsons The Heeren, where a carnival will take place over the weekend with $100,000 worth of prizes to be won.
Promotions will continue across the sale period with $82,000 worth of prizes available in the GSS GoSpree UnionPay Silver Jubilee Daily Draw.
Another $750,000 worth of eCoupons and prizes will be on offer on the GoSpree app.
For the first time, shoppers will also be able to have the GST absorbed on July 7 and Aug 8.
Hairstylist Ms Viva Chong, 53, said: "Every year, when GSS comes, I look forward to all the promotions and discounts. This app they launched makes shopping a lot more fun."
Ms Joanne Lee, 25, an accounts assistant, said: "I'm looking forward to the two days where GST will be absorbed and also all the promotions."
The new enhanced GoSpree app can be downloaded free on Apple App Store and Google Play. The GSS ends on Aug 12.