Over 70 media professionals and at least 10 Singapore media companies are expected to benefit from a partnership between the Infocomm Media Development Authority (IMDA) and Audible, one of the world's largest producers and sellers of original spoken-word entertainment and audio titles.
Up to 10 scripts developed by participants in the Audible Accelerator programme will be produced into an up-to-30-minute audio pilot, which will be tested on Audible's services to an international audience. The call for participation in the Audible Accelerator programme closed on Oct 25.
The partnership was announced by Communications and Information Minister S. Iswaran yesterday morning at the opening ceremony of the Asia TV Forum & Market (ATF) and ScreenSingapore, held as part of the annual Singapore Media Festival.
The minister spoke at the Hybrid Broadcast Studio in Marina Bay Sands, Singapore. The event was streamed live on Facebook.
The IMDA's collaboration with established global media companies such as Audible, and multimedia company KC Global Media Singapore - to develop projects with a regional appeal - falls under the Capability Partnership Programme (CPP), which was launched in 2018 and aims to grow local talent and bring made-with-Singapore content to an international stage.
"We have developed a pipeline for local SMEs to partner and learn from global media players... This series of collaborations is expected to benefit nearly 90 local media companies and over 700 media professionals in 2021 through job creation and opportunities for upskilling," Mr Iswaran said.
In a prepared statement, Ms Karen Appathurai Wiggins, vice-president of content, Asia-Pacific, at Audible, said: "We are thrilled to work with IMDA and to tap Singapore's rich talent pool. It is a nation ripe with artistic talent but the audio and spoken-word category is still emerging. We hope to develop the capabilities of the artistic talent who have faced challenges as a result of the pandemic, and lay a foundation to new creative pathways and opportunities in the audio content field."
In addition to the CPP, Mr Iswaran talked about the IMDA's initiatives to support the local media sector through the Covid-19 pandemic. These include the $8 million Public Service Content Fund, launched earlier this year.
Created in partnership with Singapore Press Holdings, Mediacorp and short video platform Viddsee, the fund aims to help create projects through commissions of short-form content for digital platforms.
Following a call for proposals, the fund was awarded to 78 new commissions, benefiting 67 local media companies. These include August Pictures, Verite Productions and Butterworks.
Twenty-two new titles were released on www.mewatch.sg, www.viddsee.com and SPH's digital platforms last month, with more titles to be released progressively by September next year.
The Singapore Media Festival opened last Thursday and runs till this Sunday.
