Lunch With Sumiko: CEO of online food firm Grain is hungry for success

Why open a restaurant and deal with rental and operating costs when you can create dishes in a behind-the-scenes kitchen, sell them on online platforms and get them delivered? That was the idea behind Grain, which was founded by Mr Yong Yi Sung (abov
Why open a restaurant and deal with rental and operating costs when you can create dishes in a behind-the-scenes kitchen, sell them on online platforms and get them delivered? That was the idea behind Grain, which was founded by Mr Yong Yi Sung (above) and three others to offer healthy, tasty food, delivered with a smile.ST PHOTO: JASON QUAH
Why open a restaurant and deal with rental and operating costs when you can create dishes in a behind-the-scenes kitchen, sell them on online platforms and get them delivered? That was the idea behind Grain, which was founded by Mr Yong Yi Sung (abov
Grain is known for its modern and fresh flavours. Its salmon and chicken dishes are popular, as are its fusion versions of local dishes like nasi lemak.PHOTO: GRAIN / INSTAGRAM
Grain is known for its modern and fresh flavours. Its salmon and chicken dishes are popular, as are its fusion versions of local dishes like nasi lemak.
Grain is known for its modern and fresh flavours. Its salmon and chicken dishes are popular, as are its fusion versions of local dishes like nasi lemak.PHOTO: GRAIN / INSTAGRAM
Why open a restaurant and deal with rental and operating costs when you can create dishes in a behind-the-scenes kitchen, sell them on online platforms and get them delivered? That was the idea behind Grain, which was founded by Mr Yong Yi Sung (abov
WHAT WE ATE ST PHOTO: JASON QUAH
PHOTO: SUMIKO TAN

Online food firm Grain recently got Series B funding of $14m and is focused on growing the business responsibly

Yong Yi Sung is living the millennial start-up dream, but he'll be the first to tell you it's a hard life.

The hours are punishing, his salary is below market rate and there are a 101 things to be thinking about, planning and doing.

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A version of this article appeared in the print edition of The Sunday Times on August 11, 2019, with the headline 'Hungry for success'. Print Edition | Subscribe