Lunch With Sumiko: CEO of online food firm Grain is hungry for success

Online food firm Grain recently got Series B funding of $14m and is focused on growing the business responsibly

Why open a restaurant and deal with rental and operating costs when you can create dishes in a behind-the-scenes kitchen, sell them on online platforms and get them delivered? That was the idea behind Grain, which was founded by Mr Yong Yi Sung (abov
Why open a restaurant and deal with rental and operating costs when you can create dishes in a behind-the-scenes kitchen, sell them on online platforms and get them delivered? That was the idea behind Grain, which was founded by Mr Yong Yi Sung (above) and three others to offer healthy, tasty food, delivered with a smile. ST PHOTO: JASON QUAH
Why open a restaurant and deal with rental and operating costs when you can create dishes in a behind-the-scenes kitchen, sell them on online platforms and get them delivered? That was the idea behind Grain, which was founded by Mr Yong Yi Sung (abov
Grain is known for its modern and fresh flavours. Its salmon and chicken dishes are popular, as are its fusion versions of local dishes like nasi lemak. PHOTO: GRAIN / INSTAGRAM
Grain is known for its modern and fresh flavours. Its salmon and chicken dishes are popular, as are its fusion versions of local dishes like nasi lemak.
Grain is known for its modern and fresh flavours. Its salmon and chicken dishes are popular, as are its fusion versions of local dishes like nasi lemak. PHOTO: GRAIN / INSTAGRAM
Why open a restaurant and deal with rental and operating costs when you can create dishes in a behind-the-scenes kitchen, sell them on online platforms and get them delivered? That was the idea behind Grain, which was founded by Mr Yong Yi Sung (abov
WHAT WE ATE ST PHOTO: JASON QUAH
PHOTO: SUMIKO TAN
Sumiko Tan
Executive Editor
Updated
Mar 31, 2022, 06:46 PM
Published
Aug 11, 2019, 05:00 AM
New: Gift this subscriber-only story to your friends and family

Yong Yi Sung is living the millennial start-up dream, but he'll be the first to tell you it's a hard life.

The hours are punishing, his salary is below market rate and there are a 101 things to be thinking about, planning and doing.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

ST One Digital

 $9.90/month

No contract

ST app access on 1 mobile device

Subscribe now

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's WhatsApp Channel and get the latest news and must-reads.

Available for
iPhones and iPads
Available in
Google Play

MCI (P) 066/10/2023. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2024 SPH Media Limited. All rights reserved.

Back to the top