Developers get creative to push unsold condos

They partner distributors to offer customers chance to own luxury cars in effort to meet sector rules

A buyer of a unit at Kingsford Waterbay (above) won a BMW as part of a lucky draw, while the developer for Mont Botanik Residence offered $50,000 vouchers for Jaguar cars with every unit purchased.
A buyer of a unit at Kingsford Waterbay (above) won a BMW as part of a lucky draw, while the developer for Mont Botanik Residence offered $50,000 vouchers for Jaguar cars with every unit purchased. PHOTOS: FACEBOOK/ERA PROJECT MARKETING, FACEBOOK/MONT BOTANIK RESIDENCE
New: Gift this subscriber-only story to your friends and family

Buying a condominium may just land the purchaser a car as well, or at least a discount for one.

Developers are getting creative in flogging unsold units, with some offering luxury cars in lucky draws and others giving out cash vouchers for such vehicles.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's WhatsApp Channel and get the latest news and must-reads.

A version of this article appeared in the print edition of The Straits Times on January 25, 2019, with the headline Developers get creative to push unsold condos. Subscribe