Developers get creative to push unsold condos

They partner distributors to offer customers chance to own luxury cars in effort to meet sector rules

A buyer of a unit at Kingsford Waterbay (above) won a BMW as part of a lucky draw, while the developer for Mont Botanik Residence offered $50,000 vouchers for Jaguar cars with every unit purchased.
A buyer of a unit at Kingsford Waterbay (above) won a BMW as part of a lucky draw, while the developer for Mont Botanik Residence offered $50,000 vouchers for Jaguar cars with every unit purchased.PHOTOS: FACEBOOK/ERA PROJECT MARKETING, FACEBOOK/MONT BOTANIK RESIDENCE

Buying a condominium may just land the purchaser a car as well, or at least a discount for one.

Developers are getting creative in flogging unsold units, with some offering luxury cars in lucky draws and others giving out cash vouchers for such vehicles.

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A version of this article appeared in the print edition of The Straits Times on January 25, 2019, with the headline 'Developers get creative to push unsold condos'. Subscribe