Higher profile for SPH iink Awards winners

Winners of this year's Singapore Press Holdings (SPH) iink Awards will for the first time be profiled in full-page colour advertisements in The Straits Times.

Now in its 12th year, the event recognises the most creative advertisers across SPH's diverse media platforms - print, digital, radio and out-of-home.

Mr Geoff Tan, SPH's Head of Strategic Marketing and chair of the SPH iink Awards 2016, said: "The creative and communication industry is made up of talented professionals without whom there would not be any cutting-edge ideas. We want to celebrate their greatness."

Advertisers have been invited to submit their advertisements which have been published in any of SPH's 19 newspaper titles and other SPH media platforms between May 16, 2015 and May 15, 2016.

There are 10 categories in the awards, including print and radio campaigns.

Advertisements calling for entries to the SPH iink Awards 2016 depict caricatures of advertising industry pundits hidden in a crowd.

The awards are judged by a panel of advertising professionals, including heads of creative and media agencies, as well as other advertisers.

Last year's big winner was furniture giant Ikea's "Bookbook" campaign.

Winners will be announced in July. Entries must be submitted at www.sphiinkawards.com.sg by May 22.

Delphine Kao

A version of this article appeared in the print edition of The Straits Times on May 14, 2016, with the headline 'Higher profile for SPH iink Awards winners'. Print Edition | Subscribe