SINGAPORE - Supermarket chain NTUC FairPrice will be giving a 5 per cent discount on its house brand wholegrain rice items for the next three months to help consumers fight diabetes.
Launching the healthier eating initiative on Wednesday( June 8), FairPrice chairman Bobby Chin said: "Rice is a common staple in our diet and we recognise wholegrain rice as a healthier alternative especially for the prevention and management of chronic diseases such as diabetes."
Speaking at the chain's store in Jurong East shopping mall, Jem, he pointed to research that shows that Singapore has the second highest proportion of diabetics among developed nations, after the United States.
Without the discount, brown unpolished rice costs $5.50, red unpolished rice costs $5.80 and Thai mixed rice costs $6.30. The items come in 2.5kg packets.
The savings for consumers is expected to cost the chain over $500,000, based on an estimate derived from buying patterns.
The chain will also give the 5 per cent discount on over 1,000 products with the Health Promotion Board's "Healthier Choice" symbol. The discount on these items will last two weeks.