SINGAPORE - Spurred on by the success of the Pioneer Generation Package and Medishield Life campaigns, the Government hopes to reach out to seniors for other initiatives including promoting reading and healthy lifestyles.
Speaking at a movie screening for 180 elderly members of the Bishan-Toa Payoh constituency on Sunday (Apr 17), Minister of State for Communications and Information and Health Chee Hong Tat said he also hopes promote the National Silver Academy, a network of education institutions and voluntary welfare organisations offering courses to seniors.
"We are looking at the different platforms, different languages, and different channels that we can use to reach out to the seniors," he said, reiterating some of points he made during the recent Ministry of Communications and Information budget debate.
According to a recent survey, 96 per cent of seniors were aware of the Pioneer Generation Package, with eight in 10 learning about the package through videos in the four national languages as well as in Cantonese and Teochew.
Mr Chee stressed that it is important that messages be easily understood and connect emotionally with the public, especially the elderly.
"Government communications can be too detailed," said Mr Chee, who is Member of Parliament for Bishan-Toa Payoh GRC.
Held at the Golden Village cinema at Junction 8 shopping mall, the movie screening was the second such outing this year for seniors in the constituency.