Gojek's measured entry into Singapore could be part of its long-term goals, say experts

Gojek launched a beta version of its app in Singapore on Nov 29 last year with several restrictions.
Gojek launched a beta version of its app in Singapore on Nov 29 last year with several restrictions. ST PHOTO: TIMOTHY DAVID

SINGAPORE -Indonesian ride-hailing firm Gojek's measured entry into Singapore is symptomatic of the market conditions here and also hints at its long-term strategy, said transport experts.

Unlike local players such as Ryde and Tada, Gojek has the depth and resources to be a serious contender to Grab but "the era of expanding by just burning cash is going away", noted Singapore University of Social Sciences (SUSS) transport researcher Park Byung Joon.

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