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Lunch with Sumiko
From ‘Zi Char Uncle’ to Oddle founder, Jonathan Lim wants to help restaurants help themselves
Jonathan Lim’s dive into F&B started in university, delivering food to hungry students in hostels. Executive editor Sumiko Tan meets the co-founder of Oddle, which is helping restaurants transform themselves
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When dim sum restaurant Swee Choon turned to Jonathan Lim in January 2020 to see how it could improve its e-shop, he noticed something.
Swee Choon was selling its siew mai (pork and shrimp dumplings) and other offerings by the piece. If a customer wanted to buy three dumplings, he would have to click thrice.
