Lunch with Sumiko

From ‘Zi Char Uncle’ to Oddle founder, Jonathan Lim wants to help restaurants help themselves

Jonathan Lim’s dive into F&B started in university, delivering food to hungry students in hostels. Executive editor Sumiko Tan meets the co-founder of Oddle, which is helping restaurants transform themselves

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Jonathan Lim, the co-founder of food ordering platform Oddle, tells ST executive editor Sumiko Tan how his company has gone beyond food delivery to helping restaurants transform digitally.
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When dim sum restaurant Swee Choon turned to Jonathan Lim in January 2020 to see how it could improve its e-shop, he noticed something.

Swee Choon was selling its siew mai (pork and shrimp dumplings) and other offerings by the piece. If a customer wanted to buy three dumplings, he would have to click thrice.

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