Wong Kim Hoh Meets...

From one fishball noodle stall to a $150 million-a-year food empire with 15 brands

SPH Brightcove Video
Tan Kim Siong left school at 15. He started with just one fishball noodle stall yet with the help of his two brothers and a business partner, he created a $150m a year food empire with brands like Malaysia Boleh!, Nam Kee Pau and Encik Tan.
New: Gift this subscriber-only story to your friends and family

SINGAPORE - It's Monday, four days before Boleh Boleh - Singapore's biggest pork-free foodcourt - opens for business on Christmas Day on the fourth floor of Clementi Mall.

The signages for the 28 food stalls, among them Petaling Street Famous Claypot Chicken Rice, Damansara Chilly Pan Mee and Penang Road's Famous Chendol, are up but workers are beavering away to make sure nothing goes awry on opening day.

Already a subscriber? 

Read the full story and more at $9.90/month

Get exclusive reports and insights with more than 500 subscriber-only articles every month

Unlock these benefits

  • All subscriber-only content on ST app and straitstimes.com

  • Easy access any time via ST app on 1 mobile device

  • E-paper with 2-week archive so you won't miss out on content that matters to you

Join ST's Telegram channel and get the latest breaking news delivered to you.